2014 Wyndham Championship wins two awards

The 2014 Wyndham Championship was honored by the PGA TOUR at the TOUR’s Tournament Meetings on Thursday, November 20, earning two awards for “Best Title Sponsor Integration” and “Best Social Media Activation." “On behalf of the PGA TOUR, I am delighted to congratulate the Wyndham Championship for the special recognition it has received with these two awards,” PGA TOUR executive vice-president and chief of operations Andy Pazder said. “The tournament staff should be extremely proud of its hard work and for being recognized as the best among its peers on the TOUR.” For “Best Title Sponsor Integration”, Wyndham created a campaign that created a “last summer vacation” feel, which included a beach, a replica ski lodge equipped with a fire place, skiing simulators and the opportunity for fans to unlock prizes with room keys handed to them at the entrance. Wyndham’s charitable foundation also supported the tournament’s first foray into a Junior Golf Summit, a Birdies for Backpacks program as well as giving support to the local First Tee Chapter. In the category of “Best Social Media Activation”, the Wyndham Championship created a social media plan that engaged and educated fans about the tournament’s 75th anniversary while creating an overarching connection with Wyndham and its family of brands to increase the visibility of the title in the social media community. The plan included an Instagram contest which began seven months in advance to generate buzz and reward one fan per week with a prize from Wyndham. Continuing with the anniversary celebration, the Wyndham Championship released a top tournament moment in history on a daily basis for the corresponding anniversary number which concluded the day prior to play across the tournament’s Facebook, Twitter and Instagram accounts. The Wyndham Championship also promoted its social media efforts with signage throughout the course, a tweet patrol and the first twitter vending machines. “What a great honor for both Wyndham Worldwide and our local team to be recognized by the PGA TOUR and the tournaments with these two awards,” Wyndham Championship Tournament Director Mark Brazil said. “We are very fortunate to have Wyndham as our title sponsor and our partner, and the awards are evidence that Wyndham Worldwide is fully committed to making the Wyndham Championship one of the best events on the PGA TOUR.”