Thursday, February 02, 2006

Yes! Weekly Has Some Sponsorship Ideas for Local Golf Tournament

While the ggoblogger has made it clear that he thinks the tournament should once again call itself the Greater Greensboro Open, Amy Kingsley, staff writer with the Yes! Weekly, has a few thoughts on the matter. The following are three favorites. Pick up a copy of Yes! Weekly or go to the link blow to read the entire list. Fun stuff.


"Krispy Kreme Klassic

Aside from its unfortunate initials, this tournament could have a lot going for it. Sure Krispy Kreme started in Winston-Salem, not Greensboro, but since the doughnut chain has a franchise on practically every corner, I figure we can borrow the name for a week. Organizers can save money by replacing pricey caterers with doughnut slingers in paper hats. This sponsorship is also rife with cross-marketing potential. Imagine — golf-ball decorated doughnut holes and green frosted 18th hole specials."

(It might be hard to sell the KKK to sponsors, but it's a fun idea.)


"Medaloni Open

Surely the impresario of downtown nightlife and budding local politician would love to put his imprint on the golf tournament that rocketed both Jim Melvin and Keith Holliday to mayoral heights. Golf is an early morning endeavor, folks, and perfect for all-nighters juiced up on caffeinated malternative beverages. Combine Medaloni’s nightclub clientele with the warmer weather of an August tournament and bring on the skimpy golf outfits. A word to the wise: stiletto heels will only earn twisted ankles and the ire of the greenskeeper; sensible shoes are a golf course requirement."


And last but not least


"Replacements, Ltd. Cup

Our business neighbor to the east has done pretty well for itself providing specialized replacement china and flatware. I don’t know if their earnings are quite enough to afford sponsoring an entire PGA event, but they might contribute a very nice china cup, vase or silver serving platter as an award to the winner. The purse might not be the real draw in events like this, but a nifty little trinket never drove anybody away, right? "

These excerpts were taken from the following link. To read Amy Kingsley entire list go to:
http://www.yesweekly.com/main.asp?Search=1&ArticleID=970&SectionID=21&SubSectionID=&S=1

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