Monday, December 10, 2012
“Escape to the Wyndham” advertising campaign named PGA TOUR’s best of 2012
The Wyndham Championship’s “Escape to the Wyndham” advertising campaign has been named the PGA TOUR’s best of 2012. The PGA TOUR“Best Of” awards were presented last night in Palm Springs, Calif. The other finalist categories were “Most Fan-Friendly Event” and “Best Title Sponsor Integration.” “This prestigious award is a tremendous honor for the Wyndham Championship, and it is truly the result of a team effort,” tournament director Mark Brazil said. “We accept this award on behalf of Wyndham Worldwide, Wilson McGuire Creative and the Wyndham Championship team including our 1,600 dedicated volunteers. Building Wyndham’s vacation theme around Webb and promoting our PGA TOUR event was a lot of fun. We are extremely proud of this accomplishment, and we thank the PGA TOUR for recognizing our efforts.” “Escape to the Wyndham” appeared in such locations as billboards, airport and hotel graphics,posters at local businesses, street signage as well as both print and electronic advertising. Upon arrival at Sedgefield Country Club’s palm tree-lined entrance, fans received leis and visited such vacation-themed locations as the Wyndham Beach, a professional sand sculpting display, the Wyndham Boardwalk andTiki Huts serving as information kiosks staffed by Wyndham Worldwide concierge personnel in tropical attire. In addition, the tournament hosted a “Tropical Wear Contest” at the Wyndham Boardwalk in conjunction with local radio stations Rock 92 and 107.5 WKZL, and golf carts driven by key tournament personnel were adorned with a tropical-theme wrap. “Escape to the Wyndham” activation was led by the Wyndham Worldwide marketing team.