"A year ago, it seemed Wyndham Championship officials had to beat off sponsors with a hybrid, such was the excitement generated by the PGA Tour event's move to Sedgefield Country Club.
This year, with the eroding economy forcing local companies to scrimp and save, tournament director Mark Brazil is finding his golf tournament isn't quite as desirable. Brazil said this year's tournament will likely not sell as many secondary corporate sponsorships -- a key to any golf tournament's success -- as it did last year.
"(Sales) ain't very pretty right now," Brazil said. "Then again, the world ain't pretty right now. If we got close to last year (in sales) I'd consider it a major success."
Tournament officials secured about $2.5 million in local sponsorship last year from companies eager to be a part of the tournament's return to Sedgefield from Forest Oaks Country Club.
Brazil said many of those companies -- Harris Teeter, BB&T and VF Corp. -- agreed to multi-year contracts. But he said other companies are reluctant to renew or join until they get a feel for where the economy is going."
This excerpt is from Robert Bell's article entitled
Wyndham a tougher sell in slow economy
Tuesday, February 17, 2009
To read the entire article go to:
http://www.news-record.com/content/2009/02/17/article/wyndham_a_tougher_sell_in_slow_economy
(Sorry it took me so long to post this one. I had trouble finding it.)
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